SEO Off Page Verses On Page
If you’re starting a small business or trying to improve your current business, be aware that the order of SEO is an important consideration. Most business owners don’t understand there is a big difference between on page and off page SEO.
Those who are aware of the divergence often think that they can occur at the same time. Each is equally important, but it’s crucial that your company implements this in correct order. On page SEO is always the first step then off-page SEO. Let’s discuss the differences between the two:
- On Page SEO: This pertains to anything that can be done to improve your website like implementing Meta-tags, high quality content, site navigation, eliminating errors, internal linking, alt tags, heading tags, and site-maps to name a few.
- Off Page SEO: This pertains to anything that can be done outside of a website to optimize its performance for specific keywords and phrases by acquiring backlinks.
Today businesses put more emphasis and stress on off-page optimization and link building in special because it is what moves the rankings down. Moreover, these endeavors mean nothing if your On Page optimization is not implemented correctly in the first place. Consider the ways you can optimize your website in the correct order:
SEO Order is Important
A quality website is very important
The goal for a Website is to monetize their traffic. Even though it’s ideal to optimize your website for Google, it really means nothing if people visiting your site bounce off right away. The first step is to make sure that you are driving traffic to a quality website.
There are simple ways to improve the quality of your website by creating great content, have excellent navigation, and a pleasing site layout. The idea is your website should be engaging to your visitors by creating infographics and interactive content. (Such as polls or surveys and have a call to action)
Start on-page SEO optimization
On-site SEO is actually simple. You should target specific keywords insure that the search engines can quickly find your webpages You can find targeted keywords by embracing free keyword tools such as Google AdWords or Wordstream.
Once you find which keywords you want to target, they should be incorporated into the URL structure, content, links, and meta tags of your website. There are great plug-ins for this in WordPress and Joomla.
Create a Link Building Campaign
A link building campaign is everything from link sharing and guest blogging to video marketing to social networking to press releases. By creating visibility of your site through well-established websites, you will drive more traffic that generate sales.
These efforts should also help your website to build links across the web organically because people reference your content. Lastly, link building should focus on specific keywords. By targeting the correct keywords, you’re more likely to obtain that number one spot on Google more quickly.
SEO Order Matters
By implementing SEO out of order, it is still possible to get results it will probably take much longer. If you do a great job link building only to send people back to a poor website, you will have lost all of those potential customers as well as wasted your time.
You can not convert your traffic into revenue until you have a quality website. It all comes back to the fact that order is very important. Build your site framework first and then move on creating off page backlinks.