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SEO – How to Promote Your Website

SEO – How to Promote Your Website

The primary reason to promote your Website by increasing backlinks is with the intention to increase the value of your site.

While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this

document, taking these recommendations to an extreme could actually harm the reputation of your site.

Master the Art of Making Announcements via Blog Posts, and Press Releases

A blog post on your own website is a good way to let your customer base know that you added something new, is the way to get the word out about new content,product, or services. Other webmasters who follow your site or RSS feed could pick the story up as well. By putting effort into the online promotion of your company or site can also be very rewarding. Press Releases offer a great way to promote activities on for your site and they can definitely increase your Website exposure!

For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail or Aweber responders letting them know about new content on the company’s website. If you run a local business, adding this information to Facebook or Twitter will help you reach customers on Google and web search.

Best Practices

  • Know about social media sites

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

  • Reach out to those in your site’s related community

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up

communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. spamming link requests out to all sites related to your topic area purchasing links from another site with the aim of getting PageRank instead of trapc

Things to Avoid:

  • Attempting to promote each new, small piece of content you create; go for big, interesting items involving your site in schemes where your content is artificially promoted to the top of these services

  • involving your site in schemes where your content is artificially promoted to the top of these services

Use Googlebot Crawling using Webmaster Tools

Most major search engines, including Google, as well as Yahoo, and Bing, provide free tools for webmasters. Google’s Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won’t help your site get preferentialtreatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results.

With the service, webmasters can:

  • See which parts of a site Googlebot had problems crawling notify us of an XML Sitemap file
  • Analyze and generate robots.txt files

  • Remove URLs already crawled by Googlebot to specify your preferred domain

  • Identify issues with title and description meta tags understand the top searches used to reach a site

  • Get a glimpse at how Googlebot sees pages

  • Remove unwanted sitelinks that Google may use in results

  • Receive notification of quality guideline violations and request a site reconsideration

Use Google Analytics and Website Optimizer

If you’ve improved the crawling and indexing of your site using Google Webmasters Tools or other services, you’re probably curious about the traffic coming to your site. Web analytic programs like Google Analytics are a valuable source of insight for this.

You can use these tips to:

  • Get insight into how users reach and behave on your site

  • Discover the most popular content on your site

  • Measure the impact of optimizations you make to your site
  • e.g. did changing the title and description meta tags improve search engine results?

For advanced users, the information an analytical package provides, combined with data from your server log files, can provide even more comprehensive information about how customers are interacting with your documents (such as additional keywords that searchers might use to find your site).

Finally, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools is a powerful way to begin improving your site.

William

 

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