International Marketing Services

Aweber Pop Up Forms

Aweber Pop Up Forms

The question is should you ask a visitor to do something right away, or after they’ve had some time to get to know you?

Pop-up type forms make this something you need to consider. These forms can greatly increase your subscribers for your email marketing campaign. You can set how much time elapses before the form comes up, but the question is: how much time should that be?

Split testing allows you to set up a controlled experiment within your account to test and see when you should have your form come up. We had a couple volunteers try out this experiment, and we’ll be discussing their results and why it may or may not work for you.

With the Aweber Pop Over forms, you can have them Pop Up right away or set a delay. Which form pulls more subscribers in?

The research shows the following results:

It turns out that having a shorter delay definitely brings in more subscribers. This may be because people don’t stay on a particular page that long, as they’ve found and clicked on a link they’re interested in before they’ve even seen the form. Another reason could be they are more likely to close out a form that comes up after they’re already looking at content, and don’t want to be taken away from that page.

It may also just be the visitors are prepared to fill out something that pops up shortly after they land on a page, especially if they’re already familiar with the company and know they want to be on the mailing list.

This is why it’s good to have an inline form as well. The inline form should be immediately visible upon landing on the page, and if possible, on all pages of your website.

So what does this really mean?

While having the form come up immediately works well for there are some situations it wouldn’t works as well.

  1. The page doesn’t have a lot of information. If the web page doesn’t have a lot of content on it, people aren’t going to be staying on the page long. They’ll be finished reading through the site before the form is scheduled to pop up.
  2. You’ve got some convincing to do. If you’re marketing a new idea or a new product, you may want to let visitors read over your information a bit asking them to commit to your mailing list.
  3. Required reading is your goal. Some businesses only want subscribers that have stayed on the site for a certain amount of time and read all the good stuff that’s up there. After enough time has elapsed, then they get the mailing list offer.

Split Test

Does your pop-up come up immediately or do you have a delay? Have you tested delays for your pop-ups? Why do you think your pop-up timing is important?

 

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